Comfortable in sudden rain or strong sunlight.
A number of umbrellas that give shape to “what would be nice to have”.
Thin and light, you can carry it every day. Smooth opening and closing.
It dries quickly even when wet. Small umbrella, big consideration.
Our Mission
Bringing satisfaction closer,
and beyond
The comfort and peace of mind that comes with using it, the sense of attachment that comes with choosing it with care, the enjoyment of fashion, and the thoughtfulness of giving an umbrella to someone else.
We believe that umbrellas have the power to nourish people's hearts, bring joy and happiness, and brighten the lives of people who live in harmony with nature on Earth.
We create umbrellas that surprise, impress, and truly satisfy our customers.
Through activities that bring that satisfaction closer to our customers, we bring joy and happiness to people's lives and contribute to a natural and spiritually rich lifestyle.
We understand that our business activities exist only because of the global environment that forms the foundation of people's lives.
We strive to coexist with nature and contribute to the creation of a sustainable society.
Company Profile
In the mid-1980s, the company built its own factory in Furukawa City, Ibaraki Prefecture, and began providing products to various wholesalers as a manufacturer of Western-style umbrellas with integrated processing and production.
The company has been applying the technology it has accumulated over the years to the production of its products, such as the ultra-thin folding umbrella "POKEFLAT®" and "Toyama Thunder®"an umbrella that can withstand heavy wind and snow in Toyama Prefecture the well known place severely cold in Winter.
The company has 161 patents and industrial property rights granted in Japan and abroad.
Company Overview
- Company name:
- Waterfront Co. Ltd
- Established Year:
- May 1986
- Nature of Business:
- planning, manufacturing, and wholesale of umbrellas
- Head office:
- Tokyu Fudosan Ebisu Bldg. 6F,1-18-18 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
- TEL / FAX:
- +81-3-6459-3282 / +81-3-6459-3283
- Board Members:
- Representative Director: Satoshi Yoshino
Director: Akira Minamikurosawa
Director: Fumiyoshi Nakayama
Executive Officer: Keita Imai
Executive Officer: Yoshihiro Tsujino
Audit & Supervisory Board Member: Daichi Goto
- Production Plants:
- China, Cambodia, Vietnam
- Logistics Center:
- Chiba, Japan
Flagship Shop
9-1, Jiyugaoka 1-chome, Meguro-ku, Tokyo 152-0035, Japan
Waterfront JIYUGAOKA / TOKYO
This umbrella entertainment building opened with the aim of becoming a new landmark in Jiyugaoka, Tokyo. 10,000 umbrellas in about 500 varieties are lined up in the store, which is filled with umbrellas from the first to fourth floors. A wide range of umbrellas are available, including those with automatic functions and esprit items that resemble the shape of a pistol. This is a place where you can fully enjoy the unique world view created by a wide variety of umbrellas.
Google Map
History
- In March 2002
- Released "POKE MINI®," a 5-tiered folding umbrella the size of a mobile phone (patent registered).
- In October 2004
- Released "POKEFLAT® " an ultra-thin folding umbrella (patent and design registered).
- In January 2005
- "POKEFLAT® " Received the Nikkei Sangyo Newspaper Award for excellence in the 2004 Nikkei Superior Products and Services Awards.
- In 2006
- Annual transaction volume reaches 20 million pieces.
- In 2007
- Launched the Shuttle series (February) and the Mobile series (October).
- In March 2008
- Launched the ultra-thin folding umbrella "FIVE STAR® " (patent and design registered).
- In 2010
- Launched "ONE TOUCH AIR ClLOSE® ", an auto-open closure folding umbrella.
- In April 2011
- Released "COOL-TECH.", a heat-shielding umbrella.
- In March 2012
- Released the lightest 5-tiered folding umbrella "MOBILE FLAT® PLUS.
- In April 2014
- Opened "Cool Magic SHU’S," one of the world's largest umbrella specialty stores, in Jiyugaoka, Tokyo.
- In March 2015
- Jointly developed with Teijin Frontier the lotus leaf structured fabric "Water Barrier".
- In April 2016
- Launched "Titanium Series" with 99% UV cut & high water repellency function.
- In May 2019
- Launched the "Fold and Spread" project as part of efforts to address SDGs.
- In March 2021
- Established a new logistics center in Chiba, Japan.
- In July 2021
- Formed a strategic business alliance with Ambel Corporation.
- In December 2021
- Relocated to the head office to Ebisu, Shibuya-ku, Tokyo.
- In February 2022
- Launched "LESS IS MORE" series which thoroughly pursued the scenes and functions required for umbrellas.
- In March 2022
- Launched "QuickShut® " a quick-folding umbrella
- In February 2023
- Launched of "Umbulatio", a new brand of fashion plus functionality
Our Brands
- Waterfront®
-
Satisfaction closer to you
This one for all is here, because we continue to research and create.
We are sure that there will be one that will satisfy you."Waterfront" a brand that continues to research and create umbrellas, delivers a rich lineup of products that can offer ‘feel a relief’ from standard ones to those incorporating functionality and fashion.
- LESS IS MORE
-
UNISEX style umbrellas
Thoroughly pursued the scenes and functions required of umbrellas.
Just as you change your clothes or your room, you can change your umbrella to match your mood or the weather.
The “LESS IS MORE" series offers you the pleasure of choosing the right umbrella.
- umbulatio
-
Always be with you
Ladies’ series focusing on design and function
Dependable in rain or shine. “umbulatio” to make you more enjoyable and comfortable when you feel good. It will gently support you when you feel bad.
If you hold this umbrella in your hands, you can’t help going out.
Distributes 23,300 domestic stores in Japan
comprehensively cover the channels for umbrellas

Reflecting the information obtained through our business
with a wide variety of industries in our product development.
Products
Abundant industrial IP rights including patents and unbeatable cost performance
- POKEFLAT®
-
Our signature product sold over 25 million pieces in Japan.
This Umbrella specialized for thinness of 2.5cm thick.
Can be stored in the crevice of a bag or in the inside pocket of a suit.
Folding umbrella to be prepared for sudden rain.
- TOYAMA THUNDER®
-
Unrivaled by any other company.
The strongest one by the patented rib structure.Withstand heavy wind and snow in Toyama Prefecture the well known place severely cold in Winter.
- CiRiC®
-
Leading fabric development capabilities in the umbrella industry SDGs that are also comfortable to use
Based on environmentally friendly yarns, Waterfront® has applied its unique processing to achieve the highest grade of water repellency in inspection standards, durable water repellency that does not deteriorate even after 70 washes, and a UV CUT rate of more than 90%. We have developed a fabric that is both environmentally friendly and satisfactory as an umbrella fabric.
RENU® is a recycled polyester yarn produced by ITOCHU Corporation. Its raw materials are recycled materials made by recovering discarded clothing and fabrics and transforming them into new fibers. While ordinary recycled polyester is made from plastic bottles, RENU® is made from leftover fabrics generated during the production of used clothing.